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Frequently Asked Questions

Glossary of Terms

» Foldover Notes or Foldover Cards
» What are crop marks?
» What are flat cards?
» What are Liners?
» What do you mean by Flat Printed?
» What does Embossed mean?
» What does Resolution mean?
» What does Score mean?
» What is 4-color-process?
» What is a Bleed?
» What is a Deckle Edge
» What is a Die?
» What is a Font?
» What is a Logo?
» What is a Postcard?
» What is a Proof?
» What is an Accordion Fold?
» what is Artwork?
» What is Calligraphy?
» What is Camera-Ready artwork?
» What is DPI or Resolution?
» What is Engraving?
» What is feather or deckle edged?
» What is Foil Stamping?
» What is Foil?
» What is Format?
» What is Gray Scale?
» What is Letterpress?
» What is Metallic Ink?
» What is Perforating?
» What is PMS?
» What is Positioning?
» What is Registeration?
» What is Stock?
» What is Thermography?
» What is Vellum?

Foldover Notes or Foldover Cards
These are cards which fold open when using them. The personalization is typically on the outside cover of the card.  The user writes their note on the inside of the card.
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What are crop marks?
Crop marks are printed lines showing where to trim a printed sheet.
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What are flat cards?
We refer to notecards where the personalization is typically printed at the top or bottom of the card as a flat card.  Flat cards do not fold open.
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What are Liners?
A color or patterned paper used to line the inside of an envelope.  Most factories use linings that do not go all the way to the bottom of the envelope today. 
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What do you mean by Flat Printed?
Flat Printed is a printing technique that produces an image on the stock that is flat, not raised.
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What does Embossed mean?
Blind Embossing (or more commonly called Embossing) is a process that applies pressure to both sides of a material to alter the surface, giving it a three-dimensional or raised effect. The procedure involves the use of two dies; one fitting into the other so that the raised die forces the stock into the recessed die to create the embossed impression. There is no ink, toner or outlining in the blind embossing process. The result is a subtle, yet elegant image for your personalized stationery.
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What does Resolution mean?
Resolution refers to the sharpness of an image on film, paper, computer screen, disc, tape or other medium.
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What does Score mean?
Scoring means to compress paper along a straight line so it folds more easily and accurately. Also called crease.
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What is 4-color-process?
 The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors.
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What is a Bleed?
A bleed is printing that goes to the edge of the sheet after trimming.
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What is a Deckle Edge

Edge of paper left ragged as it comes from the papermaking machine instead of being cleanly cut. Also called feather edge.
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What is a Die?
 Metal rule or imaged block used to cut or place an image on paper in the finishing process.
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What is a Font?
The font refers to the style of lettering, also called Type or Typestyle or Lettering Style. 
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What is a Logo?
A logo usually is artwork from a company or event... artwork that denotes a unique entity. This can refer to a design or even a possible combination of letters to create a symbol or image.
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What is a Postcard?
A card specifically made with the intention that it could be mailed by itself without an envelope.
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What is a Proof?
    A proof is a test sheet made to reveal errors or flaws, predict results on press and record how a printing job is intended to appear when finished.  Our website offers two types of proof.

    1)  The first type is a Virtual Proof where you will see an impression of the requested imprint when you order.  This will come up as you order and you will be asked to approve the proof before you order;

    2) The second type of proof we offer is an email proof which is the actual proof created by a typesetter and emailed to you for review before printing.  Some items include an email proof and some offer an option of an email proof for your review.  Production time begins when the approval to an email proof is received.  Usually email proofs arrive within 1-3 business days.

    NOTE:  Please add:  Orders@TheStationeryStudio and CustomerService@TheStationeryStudio in your email contacts so you receive our emails.

    3) A few items do not offer proofing and we can sometimes add a proof on those items for a charge.  Please let us know and we can quote the situation for you.  Home goods such as furniture and clothing, etc. do not offering proofing.  At times the lettering used on an item is shown on a pop-up window so you can see what your lettering will look like.
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What is an Accordion Fold?
 Bindery term, two or more parallel folds which open like an accordion.
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what is Artwork?

Artwork refers to all original copy, including type, photos and illustrations, intended for printing. Also called art.
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What is Calligraphy?
Calligraphy refers to when the text is done by a professional calligrapher rather than having the text typeset by a machine.  
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What is Camera-Ready artwork?
 Print ready art  is normally black & white crisp art without any shading or grey tones.
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What is DPI or Resolution?
DPI or Resolution measures the resolution of input devices such as scanners, display devices such as monitors, and output devices such as laser printers, images etters and monitors. Abbreviated DPI. 
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What is Engraving?
Engraving is a printing method using a plate, also called a die, with an image cut into its surface.  We do not engrave any products.
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What is feather or deckle edged?
Feather Edged refers to the actual edge of the stock which is left ragged as it comes from the paper making machines instead of being cleanly cut. Also called  Deckle Edge.
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What is Foil Stamping?

Colored foil heat-stamped into the product. Foils usually have a metallic finish in either matte or high gloss finish.
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What is Foil?
 A metallic or pigmented coating on plastic sheets or rolls used in foil stamping and foil embossing.
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What is Format?
The format is the style that the font is shown, such as Upper/lowercase, all lowercase, all UPPERCASE, etc.
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What is Gray Scale?

Grey scale is a strip of gray values ranging from white to black. Used by process camera and scanner operators to calibrate exposure times for film and plates.
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What is Letterpress?
A relief printing method done using cast metal plates resulting in type of images that may actually be depressed or debossed into the paper by the pressure of the press. Letterpress Printing dates back to the early 1900's as the traditional means to print stationery products. This process is more manual and requires more tooling and craftsmanship to achieve the desired quality. To achieve a quality product, a letterpress product will generally be done on heavier, higher quality papers.
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What is Metallic Ink?

Metallic ink means that the ink contains powdered metal or pigments that simulate metal.
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What is Perforating?
Perforating is the creation of a line of small dotted wholes for the purpose of tearing-off a part of a printed matter, (usually straight lines, vertical or horizontal.
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What is PMS?
PMS is the abbreviated name of the Pantone Color Matching System.
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What is Positioning?
The location of the imprint.
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What is Registeration?
Registration means to position print in the proper position in relation to the edge of the sheet and to other printing on the same sheet.
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What is Stock?
Stock is the material to be printed.
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What is Thermography?
Thermography is currently the traditional process used to produce many stationery type products. Thermography, also called "raised printing", is an offset printing process in which a powder is applied to a wet ink and then melted, causing a raised print surface. Thermography began as a more economical way to achieve an engraved look.
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What is Vellum?
A transparent paper which comes in either plain, colored, or patterned variations.
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