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Frequently Asked Questions

Glossary of Terms

» Can I use Trademarked Logos or Artwork?
» Foldover Notes or Foldover Cards
» What are crop marks?
» What are flat cards?
» What are Liners?
» What do you mean by Flat Printed?
» What does Embossed mean?
» What does Resolution mean?
» What does Score mean?
» What is 4-color-process?
» What is a Bleed?
» What is a Deckle Edge
» What is a Font?
» What is a Postcard?
» What is a Printing Die?
» What is a Proof?
» What is an Accordion Fold?
» what is Artwork?
» What is Calligraphy?
» What is Camera-Ready artwork?
» What is DPI or Resolution?
» What is Engraving on Personalized Items
» What is feather or deckle edged?
» What is Foil Stamping?
» What is Foil?
» What is Format?
» What is Gray Scale?
» What is Letterpress?
» What is Metallic Ink?
» What is Paper Stock?
» What is Perforating?
» What is PMS in terms of Color Matching
» What is Positioning?
» What is Registeration?
» What is Thermography?
» What is Vellum?

Can I use Trademarked Logos or Artwork?
A logo usually is unique design or artwork from a company or event to create the identity and can also refer to a combinations of letters to create a symbol or image. You should never assume you can use a trademarked logo or artwork without written permission from its owner. To get permission, write a letter to the trademark owner. Include a description of why you are asking and how the logo will be used. This letter would need to be provided for us to print trademarked artwork. Third parties should never use someone else's logo without a licensed agreement, including program and corporate logos.
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Foldover Notes or Foldover Cards
These are cards which fold open when using them. The personalization is typically on the outside cover of the card.  The user writes their note on the inside of the card.
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What are crop marks?
Crop marks are printed lines showing where to trim a printed sheet.  You should never see crop marks on final printed items.
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What are flat cards?
We refer to notecards where the personalization is typically printed at the top or bottom of the card as a flat card.  Flat cards do not fold open.
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What are Liners?
A color or patterned paper used to line the inside of an envelope.  Most factories use linings that do not go all the way to the bottom of the envelope today. 
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What do you mean by Flat Printed?
Flat Printed is a printing technique that produces an image on the stock that is flat, not raised.  Flat printing allows for wonderful colors and designs and can be just as nice as other methods for many uses including note cards, invitations, place cards, menu cards, Christmas cards and more. 
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What does Embossed mean?
Blind Embossing (or more commonly called Embossing) is a process that applies pressure to both sides of a material to alter the surface, giving it a three-dimensional or raised effect. The procedure involves the use of two dies; one fitting into the other so that the raised die forces the stock into the recessed die to create the embossed impression. There is no ink, toner or outlining in the blind embossing process. The result is a subtle, yet elegant image for your personalized stationery.
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What does Resolution mean?
Resolution refers to the sharpness of an image on film, paper, computer screen, disc, tape or other medium.
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What does Score mean?
Scoring means to compress paper along a straight line so it folds more easily and accurately. Also called crease. When we produce folded products, items are professionally scored for easy use and a quality result. 
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What is 4-color-process?
 The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors.
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What is a Bleed?
A bleed is printing that goes to the edge of the sheet after trimming.
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What is a Deckle Edge

Edge of paper left ragged as it comes from the papermaking machine instead of being cleanly cut. Also called feather edge.
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What is a Font?
The font refers to the style of lettering, also called Type or Typestyle or Lettering Style. 
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What is a Postcard?
A postcard is a card specifically made with the intention that it could be mailed by itself without an envelope.
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What is a Printing Die?
 A printing die is a metal or sometimes a heavy plastic block with an image on it used to add a pattern or image on paper in ink or foil or other possible material. 
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What is a Proof?
  A proof is a preview of your order created to ensure how a printing job is intended to appear when finished.  Our website offers two types of proof.

    1)  The first type is a Virtual Proof where you will see an image of the requested imprint when you order.  This will come up on many of our items as you order and you will be asked to approve the proof before you order. 

    2) The second type of proof we offer is an email proof which is the actual proof created by a typesetter and emailed to you for review before printing.  Some items include an email proof and some offer an option of an email proof for your review.  Production time begins when the approval to an email proof is received.  Usually email proofs arrive within 1-2 business days.

    3) Not all items offer virtual preview for various technical reasons but many that do not offer a complimentary proof.  Depending on the item, sometimes we can add a proof to your order for a charge. Please let us know and we can quote you.  Home goods such as furniture and clothing, etc. do not offering proofing.  .

    NOTE:  Please add:  [email protected] and [email protected] in your email contacts so you receive our emails.
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What is an Accordion Fold?
 Bindery term, two or more parallel folds which open like an accordion.
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what is Artwork?

Artwork refers to all original copy, including type, photos and illustrations, intended for printing. Also called art.
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What is Calligraphy?
Calligraphy refers to when the text is done by a professional calligrapher rather than having the text typeset by a machine.  Calligraphy adds a unique hand-lettered beauty to a final piece.  Sometimes there are pre-set calligraphic elements added to items to give them the beautiful look of hand-calligraphy when it's in fact a typeset item. 
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What is Camera-Ready artwork?
 Print ready art  is normally black & white crisp art without any shading or grey tones.
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What is DPI or Resolution?
DPI or Resolution measures the resolution of input devices such as scanners, display devices such as monitors, and output devices such as laser printers, images etters and monitors. Abbreviated DPI. 
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What is Engraving on Personalized Items
One of the oldest and most beautiful processes for reproducing images on paper, engraving involves reverse etching an image onto a copper plate. Ink is applied to the plate where the ink gathers in the engraved cavity. Paper is then pressed into engraved areas of the plate, resulting in a raised right-reading image on the front and a slight bruising on the back where pressure was applied.

Every piece of engraved stationery is fed into the engraving press by hand. Because there is no mass production in engraving, each impression — be it a note, invitation or card — is a customized one. The finished product has a warmth all its own that conveys an unspoken message of distinction and timelessness.  

It is easy to tell whether a piece of stationery has been engraved. Simply turn it over. If there is an indentation (caused by the pressure from the engraving press), it is engraved. You can also tell by looking closely at the impression on the front. The paper will be smoother and there may be a little ripple to the sheet.
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What is feather or deckle edged?
Feather Edged refers to the actual edge of the stock which is left ragged as it comes from the paper making machines instead of being cleanly cut. Also called  Deckle Edge.
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What is Foil Stamping?

Colored foil heat-stamped into the product. Foils usually have a metallic finish in either matte or high gloss finish.
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What is Foil?
Foil stamping is a printing process that adds foil in your color choice to the printed product.  To do so, a plate must be made of the imprint or accent design and then with pressure, the foil is pressed onto the paper stock to add the proper impression.  Metallic foil color choices commonly include gold, silver, rose gold, blue, red, green and copper.  Often foil accents like frames, scrolls, and phrases appear on note cards, invitations, Christmas cards, Holiday cards and Chanukah cards.
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What is Format?
The format is the style that the font is shown, such as Upper/lowercase, all lowercase, all UPPERCASE, etc.
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What is Gray Scale?
Grey scale is a strip of gray values ranging from white to black. Used by process camera and scanner operators to calibrate exposure times for film and plates.  When artwork that needs to be black is provided to us in grey scale, it is not possible for us to create accurate metal printing plates.  Black and white artwork needs to be pitch black, not shades of grey.
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What is Letterpress?
A relief printing method done using cast metal plates resulting in type of images that may actually be depressed or debossed into the paper by the pressure of the press. Letterpress Printing dates back to the early 1900's as the traditional means to print stationery products. This process is more manual and requires more tooling and craftsmanship to achieve the desired quality. To achieve a quality product, a letterpress product will generally be done on heavier, higher quality papers.
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What is Metallic Ink?
Metallic ink means that the ink contains powdered metal or pigments that simulate a shiny look.
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What is Paper Stock?
Stock is the material to be printed.  There are many paper stocks available and at The Stationery Studio we describe the thickness of the paper we use for each item. 
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What is Perforating?
Perforating is the creation of a line of small dotted wholes for the purpose of tearing-off a part of a printed matter.
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What is PMS in terms of Color Matching
PMS is the abbreviated name of the Pantone Color Matching System. The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.  
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What is Positioning?
Positioning refers to the location that the imprint will appear. 
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What is Registeration?
Registration means to position print in the proper position in relation to the edge of the sheet and to other printing on the same sheet.
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What is Thermography?
Thermography is currently the traditional process used to produce many stationery type products. Thermography, also called "raised printing", is an offset printing process in which a powder is applied to a wet ink and then melted, causing a raised print surface. Thermography began as a more economical way to achieve an engraved look.
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What is Vellum?
A transparent paper which comes in either plain, colored, or patterned variations.
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